You have realized your current email newsletter isn’t really doing you any favors, and have made the executive decision to find a professional designer to make you a newsletter that will help your email marketing efforts as opposed to hindering them. Great!….but before you hire a designer there are a few things you need to think about first.
Is this a one-off newsletter? Or do I want a template to use again and again?
This is probably the most important question. If a designer is asked to create you an HTML email newsletter then that’s exactly what you will get. They will hand over the HTML code on completion and you will send it out to your contact list. All that’s fine, but what happens when the following week you want to send out another newsletter? If you’re a coding whiz then no problem, you will just load up the HTML code and put in your new content! The problem comes when you’re not comfortable tinkering about in HTML code. Your designer isn’t gong to put in your new content free of charge so unless you’re happy paying them to edit your newsletter every time you want to send one out then you may need to rethink your approach.
What if I use an Email Marketing Service?
Using an Email Marketing Service such as Mailchimp, Vertical Response or Constant Contact is always a great idea and if you are serious about email marketing you probably already have an account with one of them, however the same issue applies with externally created HTML emails. All these services offer two different ways to create email newsletters, the first is to start with one of their existing templates and using their online editor, adapt it to your needs, OR you can paste in the HTML code your designer gave you.
So now I can easily edit my HTML email right?
Wrong. The two methods of creating emails within your Email Marketing Service are not interchangeable, so if you paste in HTML code you will not be able to use the Email Marketing Service’s editor to change your email, so you’re right back at square 1!
So how do I get a professionally designed, AND reusable marketing email
Find an email designer who will build you an email template WITHIN your Email Marketing Service account and before you hire them make sure they have experience with your particular Email Marketing Service. They are all different, and designing an email within any of them is a very different process to coding an external HTML email. Make sure you view examples from their portfolio that prove they have a firm grasp of the editing environment of your Email Marketing Service. Once the Email is in your account you will be able to make a copy of it each time you want to send out a new edition and add your new content within the editing environment of your Email Marketing Service. This way you won’t have to touch a single line of HTML code.
So why don’t I just use my Email Marketing Service’s templates? Do I even need a designer?
The templates provided are very generic, and although you can certainly add your own content, links and images fairly easily you probably won’t be able to achieve a highly polished and professional email that will stand out among the thousands of emails that your mailing list collectively receives each day. A good email designer is worth their weight in gold when it comes to capturing the attention of your readers, increasing your click-through rate, and properly reflecting your branding into the design of your email.
Lisa Kalandjian is a designer at SceneStealer who specializes in helping her clients reach out more effectively to their target markets with innovative design for websites, blogs, email marketing and social media.
Article Source:
http://EzineArticles.com/?expert=Lisa_Kalandjian
providesmtp.com Fresh E-mail Lead For Sale SMTP – Webmail – Cpanel – Hosting – PHP Mailer for sale. Product and Price List providesmtp.com ============================================= How to Get Started Advertising with Bulk Email We all have heard how cost efficient email marketing is and how easy it is to do. Email marketing helps businesses of all types see instant sales and results from your customers and prospects, but more importantly, it builds and maintains long-lasting, loyal relationships – which are the very core of successful businesses. If you’re already involved in marketing via email, fantastic! This how to advice, will provide useful tips, tricks and ideas to improve the results linked to your email campaigns. For those of you who have not started into the email marketing space, the time to start is right now! You will learn how to do it effectively and efficiently. The right way with the right bulk emailing tools. The right way is sending compelling, well designed emails to your customers and prospects. We’ll provide you with the details on exactly how below. + Unlimited SMTP Relay Server. + Unlimited Webmail. + Unlimited PHP Mailer. + Fresh E-mail Lead Product and Price List: providesmtp.com Contact me: Website: providesmtp.com Yahoo!Messenger Providesmtp ======================================
Video Rating: 0 / 5